Juventus Women have signed a sponsorship deal with Bitget.
Bitget is a cryptocurrency exchange that offers trading, futures and copy trading services. Having already been a sleeve sponsor of the men’s team since 2021, the financial company has entered into a new deal with the Serie A Femminile side.
Bitget’s decision to bankroll Juventus Women was inspired by its own corporate makeup with 40% of its workforce holding managerial roles at Bitget being women.
Chief Executive Officer of Bitget, Gracy Chen, said: “We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten football’s record books. The sponsorship of the Juventus women’s team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents. We are confident that this partnership will develop into a long-lasting agreement that will benefit all parties.”
LJuventus Women has a new official sponsor. This is Bitget, a cryptocurrency exchange that offers trading, futures and copy trading services.
The financial company has already been a sleeve sponsor of the men’s team since 2021 and, on the occasion of International Women’s Day, announced that it has also become a partner of the women’s team.
Bitget’s decision to sponsor Juventus Women was inspired by its own corporate makeup. 40% of employees holding managerial roles at Bitget are women and the exchange is an equal opportunity employer.
Furthermore, the deal, according to the official press release, “was dictated by the commitment to increase the opportunities available to women within the crypto space and to inspire women to be the best version of themselves” .
Together with Juventus, Bitget is launching the global Take Your Shot campaign, which inspires people to be more daring in pursuing their dreams, regardless of their gender.
Gracy Chen, Chief Executive Officer of Bitget, said: “We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten football’s record books. The sponsorship of the Juventus women’s team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents. We are confident that this partnership will develop into a long-lasting agreement that will benefit all parties.”
Tiziana Di Gioia, Chief Commercial Officer of Juventus, added: “We are thrilled to partner with Bitget and share their commitment to promoting gender equality and women’s empowerment across all sectors, both in sport and digital technologies. . As a leading football club, we know how important it is to offer equal opportunities to all and we are proud to be associated with a company that shares our values.”
The deal also seeks to strengthen the company’s efforts to lure a female audience to the cryptocurrency space, an industry traditionally dominated by men.
